Cold Calling How To Get Past The Gatekeeper

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By Jerome Clatworthy

Cold calling can be a daunting task, especially if you have to get past the gatekeeper. The trick is to remain polite and friendly – even when they’re not so nice to you. Remember that in most cases, this person is just doing their job and trying to protect their boss from unwanted calls or visitors. A good way of getting through them is by introducing yourself with your name and company, giving a brief explanation as to why you are calling, then asking politely if it would be possible for you to speak directly with the person you are trying reach.

Related resource: Cold Calling Hourly Rate

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