Cold Calling Guide

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By Jerome Clatworthy

Cold calling can be intimidating, but it is also an effective way to find leads and potential customers. The key to successful cold calling lies in preparation and practice. Before you start making calls, do your research on the company or individual you are trying to contact. This will ensure that your conversation is relevant and meaningful. Also make sure that you have a clear understanding of what service or product you are selling as well as any objections they might have so that you can address them quickly and confidently during the call.

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