Cold Calling Goals

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By Jerome Clatworthy

When it comes to cold calling, the main goal is to make potential customers aware of your product or service. You want them to know what you have to offer and how they can benefit from it. Cold calls should always be professional and polite; don’t forget that you’re representing your company! And remember that you may not get a sale right off the bat – but with consistent effort, you can eventually build up an impressive client base.

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