Cold Calling Getting Past The Gatekeeper

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By Jerome Clatworthy

Cold calling can be a difficult task, but getting past the gatekeeper is not as hard if you have the right approach. First of all, don’t be too aggressive with your words; instead, introduce yourself and explain why you are calling in a polite manner. Secondly, make sure to have an interesting script prepared that will entice the gatekeeper to let you through. Finally, always remember to be persistent – keep trying until they give you the chance to speak directly with whomsoever it was that you were hoping to reach!

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