Cold Calling General Meaning

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By Jerome Clatworthy

Cold calling is a method of marketing or sales that involves reaching out to potential customers, without the benefit of an introduction. Cold calls are often done over the phone, but can also be accomplished through email and other forms of communication. The goal is usually to build relationships with prospects and move them down the sales pipeline. While cold calls may not always be successful, they are still considered one of the most effective means for generating leads and closing deals.

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