Cold Calling Full Definition

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By Jerome Clatworthy

Cold calling is a process of making unsolicited calls to potential customers, with the intent of introducing them to your product or service. It’s a marketing technique that can be very effective if done correctly, but it also takes patience and persistence. Cold calling often involves leaving a voicemail message on someone’s phone, as well as sending an email or text message. You’ll need to have strong communication skills in order to make cold calls successfully, so practice before you begin!

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