Cold Calling For Dummies

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By Jerome Clatworthy

Cold calling can be intimidating, especially for those new to the business world. But if you are willing to put in the effort and learn how it works, cold calling can become an effective tool in your marketing arsenal. First thing’s first – research. Make sure you know who you’re talking to before making any calls! Second, practice a script that is clear and concise so that when an opportunity arises, you’ll be ready with your pitch. Finally, don’t forget to follow up after each call; this will help build relationships and ensure success in future cold calls.

Related resource: Cold Calling Framework

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