Cold Calling Experience Meaning

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By Jerome Clatworthy

Cold calling is a term used to describe the process of reaching out to potential clients or customers over the phone in an attempt to generate leads and close sales. It can be quite daunting for those who have never done it before, but with practice and time it can become easier. Cold calling requires research, preparation and confidence in order to make successful calls. Ultimately, cold calling experience means knowing how to approach people on the phone, build rapport quickly, understand their needs and present solutions that will meet them.

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