Cold Calling Environment Definition

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By Jerome Clatworthy

Cold calling is a term used to describe the process of reaching out to potential customers or clients in an effort to solicit business. This outreach may take place via telephone, email, social media, etc.. Cold calling often takes place in a call center environment with teams of people who are trained and skilled at making successful cold calls. It requires research into the target audience and their needs as well as preparation and execution skills.

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