Cold Calling Email Tips

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By Jerome Clatworthy

Cold calling emails have become increasingly popular in the past few years, but that doesn’t mean they’re easy to master. There are a few tips you should keep in mind before you start cold calling via email. First of all, make sure your subject line is succinct and interesting. You want it to be attention-grabbing enough for someone to actually open it! Second, use personalization tactics so that your recipient feels like you wrote the email specifically for them – make sure not to come off as too generic or robotic sounding with your language. Finally, always provide value in the body of your message; give them something they can take away from reading it if possible.

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