Cold Calling Does Not Work

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By Jerome Clatworthy

It’s no surprise that cold calling doesn’t work. It’s a tactic that was popularized back in the days of telemarketing, but it has since become outdated and ineffective. Cold calls are intrusive and time-consuming for both parties, and they rarely lead to successful sales conversions. Instead of relying on cold calls, businesses should focus their efforts on more modern tactics such as email marketing or social media campaigns.

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