Cold Calling Definition Sales

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By Jerome Clatworthy

Cold calling is an age-old sales tactic which involves getting in contact with potential customers or clients by telephone to introduce and promote a product or service. It often requires the salesperson to be persistent, creative, and persuasive in order to make a sale. Cold calling can be extremely effective for some companies, but it may also require a hefty amount of time and effort if you want it to pay off.

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