Cold Calling Definition Business

Photo of author

By Jerome Clatworthy

Cold calling is an old-school marketing tactic used to generate leads and sales. It involves a business or individual making unsolicited contact with potential customers, usually by phone, but also email and text messages. The goal of cold calling is to introduce the customer to a product or service that they may not be aware of and entice them into buying it.

Here’s another article that could provide some help: Cold Calling Broker Meaning

AI Image