Cold Calling Data Meaning

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By Jerome Clatworthy

Cold calling data is a term used to refer to the demographic and geographic information of customers that businesses use when they are engaging in cold calling. Cold calls are an efficient way to reach new potential customers and, as such, having accurate data can make it much easier for companies to target their campaigns. Having good cold calling data means knowing who your ideal customer is, what they need, where they live and how to best reach them with your message.

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