Cold Calling Best Practices

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By Jerome Clatworthy

Cold calling can be tricky, but if done correctly, it can be an effective way to reach potential customers. The key is to make sure your cold call adds value and doesn’t come off as too sales-y. Do your research beforehand so that you know what would benefit the customer, and keep your pitch short and sweet. Make sure they know exactly how you plan on helping them, then wait for a response before pushing further.

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