Cold Calling Basics

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By Jerome Clatworthy

Cold calling is a valuable tool for any salesperson. It’s the art of making initial contact with potential customers, in hopes of finding someone interested in what you have to offer. To be successful at cold calls, it helps to research your target market and prepare an elevator pitch that will grab their attention. It also helps to practice ahead of time so you don’t get flustered on the call itself. The key is to make sure you are confident and friendly from start to finish!

Related resource: Cold Calling Books Reddit

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