Cold Calling Basic Definition

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By Jerome Clatworthy

Cold calling is the process of reaching out to potential clients or customers without prior contact. It’s a form of direct sales where you’re contacting someone who may not have heard about your product, service, or company before. Cold calling requires an understanding of the customer and their needs in order to be successful. It can be intimidating but with practice it can become second nature!

Related resource: What Does Cold Calling Mean Business

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