Cold Calling B2C

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By Jerome Clatworthy

Cold calling can be a great way to make sales in the B2C realm if you have an effective strategy. Prospects must be carefully researched and targeted, as cold calls are most successful when the caller is knowledgeable about their product or service. Additionally, it’s important to remember that customers don’t like being called out of the blue; so try to keep your call brief and concise while still making sure your message resonates with them.

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