Cold Calling After Sending Email

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By Jerome Clatworthy

When it comes to cold calling, many people mistakenly think that once they have sent an email, there is no need for further contact. This couldn’t be farther from the truth; in fact, following up with a phone call can make or break a sales opportunity. A few days after sending your initial email message, follow-up with a phone call and use the chance to answer any lingering questions the potential customer may have.

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