Cold Calling Advertising Definition

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By Jerome Clatworthy

Cold calling is a type of advertising in which businesses contact potential customers by phone, email or text message. It can be used to promote a product or service and generate leads. Cold calling is often seen as an old-school form of marketing but it still has its place in the modern world, especially when you are trying to reach out to those who may not have heard about your products and services before.

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