Cold Callers Definition

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By Jerome Clatworthy

Cold calling is the practice of making unsolicited phone calls to potential customers, often with the intention of getting them to buy goods or services. It can also refer to any type of sales call made without prior contact – such as an email, text message, or even a face-to-face meeting. Cold calling is still used today by many businesses in order to reach new customers and increase their profits.

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