Cold Caller What Is It

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By Jerome Clatworthy

Cold calling is the practice of making unsolicited phone calls to potential customers. Typically, these calls are made by salespeople who are trying to drum up business and close a sale. Cold callers rely on their ability to be persuasive and build relationships quickly over the phone in order to make a successful sale. While this can be a difficult job, it is still an important part of many businesses’ marketing strategies.

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