Cold Call Wikipedia

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By Jerome Clatworthy

Cold calling is a sales technique that involves approaching potential customers directly, without prior contact or warning. It’s a form of direct marketing and it can be extremely effective when done correctly. But you have to approach it with caution: cold calls can backfire if they’re not tailored properly for your target audience or if they’re too aggressive in their approach. Follow some simple guidelines, like researching the customer before making the call, preparing an appropriate introduction and having clear objectives set out beforehand – and you should find success in no time!

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