Cold Call vs Cold Email: Which is More Effective for Sales?

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By Jerome Clatworthy

Understanding Cold Call and Cold Email

When it comes to reaching out to potential customers or clients, two popular methods are cold calling and cold emailing. Both methods involve making contact with someone who has no prior relationship or connection with your business. However, there are some key differences between the two that you should be aware of before deciding which approach to take.

Cold Calling

Cold calling is the process of making unsolicited phone calls to potential customers in an attempt to sell your product or service. It is called “cold”” because the person being called has no prior knowledge or connection with your business. In most cases