Cold Call Them Meaning

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By Jerome Clatworthy

Cold calling is the process of making a call to someone you don’t know, in order to solicit their interest or business. It can be used in marketing, sales and recruiting industries as a way to get your message out there. Cold calls are typically made through an automated system, such as phone or email, but it can also be done in person. The goal is usually to create leads that will eventually lead to sales or successful recruitment efforts.

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