Cold Call Refers To What

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By Jerome Clatworthy

Cold calling is a term used to describe the act of contacting potential customers by phone, email or other means without prior contact. It usually involves introducing yourself and your company in hopes of selling something or getting an appointment with a customer. Cold calling can also refer to prospecting for new business opportunities by identifying and making contact with potential clients who were previously unknown to you.

Related resource: Cold Calling Real Estate Leads Script

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