Cold Call Position Definition

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By Jerome Clatworthy

Cold calling is a type of telemarketing that involves directly reaching out to potential customers without prior contact. It’s an aggressive approach to sales, but it can be quite effective if done properly. The goal of cold calling is to build relationships and introduce products or services in order to generate leads or make sales. Cold calls are often seen as intrusive, so having proper training and understanding the customer needs beforehand will go a long way towards creating successful outreach efforts.

This supplementary article may offer some insight: Cold Calling Process Means

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