Cold Call Meaning

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By Jerome Clatworthy

Cold calling is a term used to describe the process of making phone calls or emails, usually unsolicited, to prospective customers in order to generate interest and hopefully sales. It can be an effective way for businesses to reach potential customers who may not otherwise know about their product or service. Cold calls are often seen as intimidating by those receiving them but if done correctly they can lead to increased profits for the business.

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