Cold Call Marketing Strategies

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By Jerome Clatworthy

Cold calls can be a great way to generate leads and get your brand out into the world. You don’t need to have an overly aggressive sales pitch – instead, you should focus on building relationships by providing helpful information and resources. Be sure to practice active listening, so that you can better understand what the customer is looking for in order to tailor your message accordingly. Lastly, it’s important to follow up with customers after each call as this helps build trust and ensures they remember who you are.

This other article might be helpful: Cold Call Metrics

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