Cold Call Killer Phones Not Ringing

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By Jerome Clatworthy

Cold calling is a tricky business. It requires skill and confidence to make it sound natural, not too pushy, and get to the point without sounding robotic. When the phones are silent, you know that something needs to change. You need to adjust your approach and try new things if you want more success in your cold calls. Being creative can go a long way but also making sure you’ve done your research on prospects first will help immensely when picking up the phone!

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