Cold Call Framework

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By Jerome Clatworthy

Cold calls can be an intimidating process, but if you have a strong framework to follow it doesn’t have to be so scary. Start by doing your research and preparing for the call. Know who you will be calling, what their background is, and why they could benefit from speaking with you. Once on the phone, introduce yourself and explain your purpose in a concise manner. Finally, anticipate objections that may arise during the conversation and practice responding to them calmly and confidently. Following this framework should make cold calling much less daunting!

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