Cold Call Discovery Questions

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By Jerome Clatworthy

Cold calling isn’t the most fun activity, but it is an important part of any successful salesperson’s job. To make sure each call is as productive and efficient as possible, it pays to ask smart questions that help you better understand your potential customer’s needs. Examples of cold call discovery questions include: What challenges are you facing? How can I help improve this situation for you? What do you think would be the best solution for this problem?

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