Cold Call Definition

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By Jerome Clatworthy

Cold calling is a sales technique in which a salesperson reaches out to prospective customers, usually over the phone or via email. The goal of cold calling is to introduce your product or services and try to convince potential customers that they should purchase them. Cold calling can be an effective way of generating new business if done correctly, but it requires focus and persistence in order for it to pay off.

Related resource: Cold Call Dialer

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