Cold Call Best Practices

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By Jerome Clatworthy

Cold calling can be a great way to build relationships with potential customers and increase sales. But, there are some best practices you should follow if you want to make sure your cold calls don’t end up being a waste of time. For starters, always research the person or company before making your call. Also, practice what you’re going to say beforehand so that it comes off as natural during the conversation. Lastly, keep it short and sweet – stick to one main point and give people an easy way to contact you after the call is over.

Related resource: Cold Call Book

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