Cold Call And Warm Call

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By Jerome Clatworthy

Cold calling is the process of making an unsolicited call to a potential customer or client. This could mean calling someone who has never had any contact with your company before. On the other hand, warm calling is when you reach out to someone who may have interacted with your company in some way before. Warm calls are typically more successful because it eliminates a lot of the initial apprehension that can come along with cold calls.

This could also help: Consumer Cold Calling Definition

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