Call Cold Calling Definition

Photo of author

By Jerome Clatworthy

Cold calling generally refers to the process of contacting potential customers, usually by phone, that have not previously expressed interest in a company’s product or service. It can also be used to describe emailing and other forms of outbound marketing. Cold calls are often seen as intrusive but they can still be effective if done with respect and professionalism.

You might also find this useful: Cold Calling Company Means

AI Image