B2B Cold Calling Sales Tips

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By Jerome Clatworthy

Cold calling is an important part of a B2B sales process. While it can be difficult to engage with potential customers, there are some tips that can help you succeed in this area. Firstly, make sure your list of contacts is up-to-date and relevant. Secondly, ensure that you get the customer’s attention right away by having an interesting opening line prepared. Lastly, keep track of your results so you know which strategies work best for making successful calls.

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