B2B Cold Calling Meaning

Photo of author

By Jerome Clatworthy

Cold calling in the B2B world is exactly what it sounds like. It’s when a business reaches out to another business over the phone to try and acquire new customers or partners. Cold calls are typically unsolicited, which means that they come without warning and can be very disruptive if not done correctly. The key to successful cold calling is making sure you have researched your target company beforehand so you can tailor your message specifically for them.

You might also find this useful: What Is Cold Calling Definition

AI Image